An intern at an asset management company has been given a project to write an investment report on a fast growing on-line fashion company which has been listed on LuSE for the past 5 years.

(a) Outline the research that the intern could undertake including:

the factors on which he should focus.

the data he would use.

the constraints faced and how to overcome them [14]

(b) Compare the similarities and differences in the approach if the analysis was technical in nature