An International Development Agency seeks to undertake a project in Ghana aimed at introducing farmers in rural communities to improved farming methods. You have been contracted as the local communication consultant for the project.

a. What development communication theory would you suggest underpins the Agency’s communication activities and why?

b. Based on the selected theory, what 4 communication related activities/steps would you suggest they undertake .

c. State how each of these suggested activities/steps could be evaluated at the end of the project.