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An international firm wants to attack a much bigger global rival and finds out that the global rival's strength comes from dominant market share positions

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An international firm wants to attack a much bigger global rival and finds out that the global rival's strength comes from dominant market share positions in its home market and in the region in which the home market is based. An appropriate strategy might be to: (a) Attack the global rival's major product lines directly in its home market (b) Assess other parts of the world to identify the rival 's geographic weaknesses (c) Make acquisitions or form alliances to create the critical size needed for an effective counter strategy ' (d) All of the above (e) Just (b) and (c)

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