An international soft drink company is due to launch its signature soft drink that will be introduced all over the world. The soft drink must comply with food and health regulations. The soft drink company will need to comply with a variety of legislation to trade in the UK Market where the law is stricter than in other countries. To address this, answer the following questions.

1. What ethical guidelines will the soft drink company need to follow to market drink in the UK?

2. What marketing and advertising laws will the company need to comply with?

3. What food and health regulations will need to be considered?

4. The company will be gathering, storing and using information about potential customers. With which legislation must the organisation comply to ensure the protection of customers and their data?