An introduction with a detailed description of the company SWOT,

A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats

An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage. Examples may include:

Financial, physical, or human resources

Access to natural resources, trademarks, patents, or copyrights

Current processes (employee programs or software systems)

An evaluation of how specific external factors (opportunities and threats) support and promote a competitive advantage. Examples may include.

Market trends (new products or technology advancements)

Economic trends (local and/or global)

Demographics

Regulations (political, environmental, or economic)

A conclusion with an evaluation of how the company has retained its competitive advantage

Please cite references used for same.