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An IPO marks a strategic milestone for a company. (a) What may have motivated Prada (Stock code '1913') to go public? (b) Why do you

An IPO marks a strategic milestone for a company.

(a) What may have motivated Prada (Stock code '1913') to go public?

(b) Why do you think Prada chose to list on the Hong Kong Stock Exchange? Were there any downsides of a Hong Kong listing?

(c) Why do you think Prada chose to conduct its IPO in 2011?

(d) What can you say about the primary and secondary shares sold in the Prada IPO? How did Prada plan to use the proceeds of the IPO?

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