Question
A(n) ________________ is a brand name owned by a wholesaler or a retailer. A. captive brand B. private brand C. manufacturers brand D. individual brand
A(n) ________________ is a brand name owned by a wholesaler or a retailer.
A. | captive brand | |
B. | private brand | |
C. | manufacturers brand | |
D. | individual brand
|
Which of the following correctly defines co-branding?
A. | Placing two or more brand names on a product or its package | |
B. | Marketing several different products under the same brand name | |
C. | A trademark for a service | |
D. | The exclusive right to use a brand or part of a brand |
Which of the following is the function of packaging?
A. | Containing and protecting products | |
B. | Promoting products | |
C. | Facilitating storage and recycling | |
D. | All of these are correct. |
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