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An okra farm anticipates highly seasonal demand for their product, tender pods of okra that can be made into the new drink sensation , the

An okra farm anticipates highly seasonal demand for their product, tender pods of
okra that can be made into the new drink sensation, the okra colada. Their estimate
of the demand profile appears below. This forecast is based on the demand profile
of last years drink, the tuna colada. Once everyone in the test market had actually
sampled the drink, demand fell to zero.
Month Jan Feb Mar Apr May June
Forecast 12002400360048002200200
The costs for the managerial levers appear below.
Materials cost/unit: $10
Inventory holding cost/unit/month: $2
Marginal cost of stockout/unit/month: $5
Hiring and training cost/worker: $300
Layoff cost/worker: $500
Labor hours required/unit: 4
Regular time cost/hour: $4
Over time cost/hour: $6
Beginning inventory equals 1000
Ending inventory greater than 100
Marginal subcontracting cost/unit: $30
The base price per okra colada is $40 per unit and there is no promotion, but management is seriously considering different promotional plans. The beginning workforce level is 80 workers.
(a) Define and introduce decision variables when using linear programming to
solve this sales and operations planning problem? How many are they?
3
(b) Define and introduce constraints.
(c) Define and introduce the objective function.
4
(d) Solve this problem using the Excel solver. You may use and modify the file,
Chapter89- examples.xlsx posted in Britespace. Submit your Excel file in
Britespace.
(e) What is the ideal workforce level throughout January-June?
(f) What is the optimal total cost?
(g) What is the optimal profit?
(h) Which of the following statements is true when using linear programming to
solve this sales and operations planning problem?
i. More workers are hired than laid off.
ii. More units are built using subcontracting than using overtime.
iii. The number of stockouts exceeds the number of units in ending inventory
from January-May.
iv. The number of units subcontracted exceeds the number of stockouts that
occur.
(i) What is the minimum value for the cost of a single stockout to ensure that there
are no stockouts during the six-month planning period? Use an integer value
in your answer. Show me in excel file

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