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An old school friend has reached out to you with a problem. She has successilly been running Sam's Bakery in Miami FL for a few
An old school friend has reached out to you with a problem. She has successilly been running Sam's Bakery in Miami FL for a few years, specializing in Scottish baked goods. An Mrs. F ields's is opening across the street next week and your friend is concerned about the impact on her thriving cookie trade. ams has a loyal base of local customers who love high quality cookies (the marginal cost of each cookie is $2 for gangs, due to the him ingredientsl), but tourists may be enticed by Mrs. Fields's prices and national brand recognition. A classmate of yours specializing in marketing has identied that the monthly demand for Sagas; cookies after Mrs. F ields's opens is 0,: = 2,400 20013,. + 8013, where PF is Wpce, PA is Mrs. Fields's price for a cookie, and 0,: is the monthly quantity demanded for mg; cookies. You know, from your University of Miami education, that 'anchises like Mrs. Fields's set prices at the regional level and do not take_in_t9_ac_co__un_t_ small local competitors, such as Sam's Bakery. Specically, Mrs. F ields's currently charges $5 for their classic cookie in all stores in the FL region. W is currently selling their specialty cookies for $9.50. a. What price would you recommend ams charges for cookies? b. 3am; Bakery is also weighing up a deal with W. Your classmate who specializes in marketing estimates that the monthly demand for Sam's cookies on W is G = 1,300 100pG Where PG is the price Sam's charges on Wand Q; is the monthly quantity demanded for gangs; cookies through W The W deal would involve ams paying $1 per cookie to W as well as a xed $1,500 monthly fee. What price should gangs charge on W? Is the Ma good deal
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