Question
An online advertisement linked to Nutri, a dietary supplement shop, was served to 91% of the customers on a sports enthusiast website that attracted 43,000
An online advertisement linked to Nutri, a dietary supplement shop, was served to 91% of the customers on a sports enthusiast website that attracted 43,000 visits. A total of 590 clickthroughs were recorded. Nutri spent $890 on online advertising last month. One in 6 clicks resulted in a purchase. Show your work!
1) What is the total impression (.5 pts)
2) What is the clickthrough rate (%)? (.5 pts)
3) what is the conversion rate? (.5 pts)
4) What is the CPM? (.5 pts)
5) What is the cost per click? (.5 pts)
Bonus: What is the cost per order (.5 pts)
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