Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

An online advertisement linked to Nutri, a dietary supplement shop, was served to 91% of the customers on a sports enthusiast website that attracted 43,000

An online advertisement linked to Nutri, a dietary supplement shop, was served to 91% of the customers on a sports enthusiast website that attracted 43,000 visits. A total of 590 clickthroughs were recorded. Nutri spent $890 on online advertising last month. One in 6 clicks resulted in a purchase. Show your work!

1) What is the total impression (.5 pts)

2) What is the clickthrough rate (%)? (.5 pts)

3) what is the conversion rate? (.5 pts)

4) What is the CPM? (.5 pts)

5) What is the cost per click? (.5 pts)

Bonus: What is the cost per order (.5 pts)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Asia Bond Monitor June 2016

Authors: Asian Development Bank

1st Edition

9292574930,9292574949

More Books

Students also viewed these Finance questions

Question

Using the graph below, lim x->-2 f(x) DNE

Answered: 1 week ago

Question

What are the important considerations in target audience selection?

Answered: 1 week ago