Question
An online advertisement linked to Nutri, a dietary supplement shop, was served to 82% of the customers on a sports enthusiast website that attracted 34,000
An online advertisement linked to Nutri, a dietary supplement shop, was served to 82% of the customers on a sports enthusiast website that attracted 34,000 visits. A total of 420 clickthroughs were recorded. Nutri spent $860 on online advertising last month. One in 7 clicks resulted in a purchase.
What is the cost per mille (CPM)?
CALCULATED VARIABLES: cpi = $0.031
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Using Microsoft Excel And Access 20 For Accounting
Authors: Glenn Owen
5th Edition
133751229X, 9781337512299
