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An online advertisement linked to Nutri, a dietary supplement shop, was served to 82% of the customers on a sports enthusiast website that attracted 34,000

An online advertisement linked to Nutri, a dietary supplement shop, was served to 82% of the customers on a sports enthusiast website that attracted 34,000 visits. A total of 420 clickthroughs were recorded. Nutri spent $860 on online advertising last month. One in 7 clicks resulted in a purchase.

What is the cost per impression?

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