Question
An online home goods retailer (who sells direct to consumers) does all of its own product designs and then finds subcontractors to manufacture them. Concept
An online home goods retailer (who sells direct to consumers) does all of its own product designs and then finds subcontractors to manufacture them. Concept tests show consumer are willing to pay $19.99 for a Moscow Mule cup.
In order to make a 55 percent margin, what is the retailer's target cost?
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
