An online marketing campaign that relies on the forwarding of email messages, links to websites, or word-of-mouth in online discussion groups and other communities, is an example of:

Select one:

a.

societal marketing.

b.

stealth marketing.

c.

search engine marketing.

d.

viral marketing.

Recently a company sent a staff member to a cricket test match with a life-size cardboard cut-out of former cricketer Shane Warne wearing a branded t-shirt and big hand. This form of marketing is an example of:

Select one:

a.

word of mouth marketing.

b.

ambush marketing.

c.

sponsorship.

d.

stealth marketing.

The presence of an Aston Martin, BMW or Lotus in the latest James Bond film could best be described as an example of:

Select one:

a.

ambush marketing

b.

viral marketing

c.

coincidence.

d.

product placement.

e.

guerrilla marketing.