An online retailer has come up with two new layouts for their website. To determine whether they should revamp the website, a focus group of
An online retailer has come up with two new layouts for their website. To determine whether they should revamp the website, a focus group of 8 individuals is put together. These 8 individuals will each purchase a set basket of items using each version of the website: the current version, the first new version, and the second new version. After each purchase, they are asked to rate the experience on several factors. From these ratings, an overall experience rating is calculated. The results are shown in the table below.
ID # | Current Website | 1st New Version | 2nd New Version | Person Total | |
1 | 11 | 10 | 16 | P1 = 37 | N = 24 |
2 | 9 | 10 | 18 | P2 = 37 | G = 314 |
3 | 9 | 12 | 18 | P3 = 39 | ΣX2 = 4406 |
4 | 9 | 12 | 20 | P4 = 41 | |
5 | 12 | 15 | 17 | P5 = 44 | |
6 | 8 | 12 | 14 | P6 = 34 | |
7 | 9 | 13 | 13 | P7 = 35 | |
8 | 12 | 15 | 20 | P8 = 47 | |
T = 79 | T = 99 | T = 136 | |||
M = 9.875 | M = 12.375 | M = 17 | |||
SS = 16.875 | SS = 25.875 | SS = 46 |
Using a significance level of α = 0.01, conduct an ANOVA F test by filling in the missing information below and answering all of the questions. Express any numerical answers rounded to two decimal places. Be sure to use unrounded values within all calculations (even those that have already been expressed as a rounded number).
Hypotheses:
H0:μ0=μ1=μ2H0:μ0=μ1=μ2
H1:at least two means are different from each otherH1:at least two means are different from each other
Test Statistic:
Complete the following ANOVA summary table.
Source | SS | df | MS | F |
Between Treatments | ||||
Within Treatments | ||||
Between Subjects | ||||
Error | ||||
Total |
The test statistic resulting from the data is .
Critical Value:
For this test, we use a critical value of as our cutoff point.
Decision:
Based on the results above, we would Select an answer fail to reject the null hypothesis reject the null hypothesis .
Conclusion:
The conclusion we would draw is :
- we conclude that the user experience of the different website versions are all the same
- we cannot disprove that the user experience of the different website versions are all the same
- we cannot disprove that the website version has an effect on user experience
- we conclude that the website version has an effect on user experience
Complete the following post-hoc test regardless of whether you rejected or failed to reject the null hypotehsis.
Scheffé Test:
Use the Scheffé Test to determine whether each website pair had significantly different average experience ratings.
Current Website and 1st New Version:
MSbetween = Fstat =
MSerror =
Current Website and 2nd New Version:
MSbetween = Fstat =
MSerror =
1st New Version and 2nd New Version:
MSbetween = Fstat =
MSerror =
Select the website pairs that would be considered significantly different.(check all options)
- Current Website and 1st New Version
- Current Website and 2nd New Version
- 1st New Version and 2nd New Version
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Step 1 Hypotheses Null Hypothesis H0 0 1 2 The means of all groups are equal Alternative Hypothesis ...See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
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