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An online shopping retailer is experimenting with two different versions of its website. The webpage randomly loads one of the two versions to every new
An online shopping retailer is experimenting with two different versions of its website. The webpage randomly loads one of the two versions to every new request for the webpage. Version A was viewed by 3,250 customers from whom 1,320 ending up buying a product of the website. Version B was viewed by 2,870 customers from whom 1,250 purchased a product. The retailer is asking you whether any of the two version is associated with higher sales conversion (i.e., higher chance of a customer purchasing). What would you answer to them?
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