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An online store has calculated their average lifetime value of a customer to be $250. They've recently conducted a number of acquisition campaigns with the
An online store has calculated their average lifetime value of a customer to be $250. They've recently conducted a number of acquisition campaigns with the results listed below. Which campaign should they continue to run? Question 20 options: Campaign X with a cost of acquisition of $250 Campaign Y with a cost of acquisition of $200 Campaign Z with a cost of acquisition of $300 All campaigns should be continued as customer acquisition is always important Page 20 of 40
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