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An online virus - scan service provider, Bramble, is expanding its offerings to include an optimizing service to users - it can scan the consumer's
An online virusscan service provider, Bramble, is expanding its offerings to include an optimizing service to usersit can scan the
consumer's hard drive for duplicate files, suggest more efficient ways to save or archive photos and movies, and much more. The
problem is that the company's own cost information has been lostnot due to a virus but due to human error. Charlee, the office
manager, is trying to recreate some of the information to use in pricing Bramble's newest optimizing service. Here is what she was able
to dig up:
Known Information for VirusScanService
Selling price
Gross margin
$ per scan
Costs of Optimizing Service
Labor cost
MOH cost includes software, utilities, etc.
$ per scan
$ per scan
Your answer is correct.
For Bramble's virusscan service, calculate the current costplus markup percentage based on service cost rather than full cost,
since the selling and administrative expense information has been lostRound answer to decimal places, eg
Markup percentage on service cost
b
Apply that same markup percentage to determine what selling price the company would set for its new optimizing service. How
many customers will need to purchase this service from Bramble for the company to generate an ROI of on its related assets of
$ recognizing related SG&A costs of $ on these sales? Round answer to decimal places, eg
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