$$ ?An organizational analysis primarily uses the firm $-$ level analysis $($ they are essentially the same thing $),$ ?which is one of the four levels of analysis $($ societal $-$ level, industry $-$ level, market $-$ level, and firm $-$ level $)$ ?used to help make decisions and develop strategies. This section can use the firm $-$ level analysis to provide needed context in preparation for presenting the marketing strategy. While the societal $-$ level and industry $-$ level analyses are often placed early in the business plan to provide the needed big $-$ picture context early, an organizational plan is often placed within the marketing plan part $($ or sometimes in the operations plan section $).$