Ana Clara, CEO of a technology consulting company, believes that the dysfunctional internal culture of her company has become a serious impediment to meeting customers' needs and growing the business. She wants to implement company$-$wide actions to improve the culture. Of the following actions, which would have the most significant impact on changing behaviors in the company and moving toward a more productive culture?

Bring in a guest speaker from another company in the same industry to describe what its culture is like, and ask employees to emulate what the other company does.

Create and distribute a written list of rules and policies that every employee must follow.

Avoid establishing quantifiable key outcomes because it will communicate the wrong message to employees that important aspects of culture can be measured.

Ask employees for their ideas on how to change the organization's culture.