ANALYSE BELOW CASE STUDY AND PRESENT YOUR FINDINGS IN CLASS:

A high-end car manufacturer- Jaguar, is planning on entering a developing country- India, to expand it's customer base and position itself for growth in the future.The country has high Import duties for foreign made goods and a relatively underdeveloped infrastructure.It is a large and upwardly mobile middle class and a significant, but small percentage of extremely wealthy people.

1. What are the Barriers to Entry for Jaguar? Explain your points.

2. What can they do to mitigate these risks?