Question
Analyse how McDonald's has navigated the dynamic nature of culture in its global marketing strategies. Specifically, discuss how the company's adaptation to local cultural nuances
Analyse how McDonald's has navigated the dynamic nature of culture in its global
marketing strategies. Specifically, discuss how the company's adaptation to local
cultural nuances influences consumer behaviour and impacts the decision-making
process. Provide examples beyond the case study to substantiate your response.
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McDonalds as one of the worlds largest fastfood chains has indeed navigated the dynamic nature of culture adeptly in its global marketing strategies The company has recognized the importance of adapti...Get Instant Access to Expert-Tailored Solutions
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
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