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Analyse research data and information. Appropriate methods, frameworks or analytical software can be used to analyse the data and information collected from research. Identify
Analyse research data and information. Appropriate methods, frameworks or analytical software can be used to analyse the data and information collected from research. Identify the following based on market research conducted: o At least two findings Findings are results of the research and analysis undertaken. At least two outcomes, including legal and ethical constraints. Outcomes are implications for the marketing communication plan. Prepare a market research report detailing the research and analysis conducted, outcomes and findings. O Communicate the outcomes and findings of research to at least two relevant stakeholders. Relevant stakeholders for marketing communication can either be external such as clients or suppliers, or internal to the organisation such as marketing managers, brand managers, product managers and supervisors. Your assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment. Use the Market Research Report template provided at the Bounce Fitness site. Submit the completed market research report to your assessor. Include the spreadsheets and/or word documents used to document research as supplementary evidence. You must also submit evidence of communicating outcomes and findings of research to at least two relevant stakeholders. Evidence must be at least one of the following: Email correspondence Meeting minutes Video recording of the meeting conducted with the stakeholder When using this as evidence, ensure to inform the stakeholder of the purpose of the recording before doing so
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