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Analyse the business 'Nike', identifying the company's core competencies, resource capabilities and outcomes. Demonstrate an in-depth knowledge and practical application of key business theories, concepts

Analyse the business 'Nike', identifying the company's core competencies, resource capabilities and outcomes. Demonstrate an in-depth knowledge and practical application of key business theories, concepts and models regarding corporate strategy. Evaluate those characteristics against of ONE of its competitors.Rival firm (briefly discuss the background, core competencies, resource capabilities, outcomes of rival firm under this heading). Comparison of chosen firm with rival firm (to determine which of the two firms is more successful and why). Write it in an essay form. Include tables and graphs to illustrate the essay.

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