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analyse the history of Kotext, as well as conduct an industry analysis. It is imperative that the student team performs a comprehensive examination in order

analyse the history of Kotext, as well as conduct an industry analysis. It is imperative that the student team performs a comprehensive examination in order to uncover trends, issues, and other relevant information that will help you better identify the client's real problems. It is recommended that this section be divided into three parts: (1) Analysis of the Firm, (2) Analysis of the Industry & Market, and (3) SWOT Analysis.

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