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Analyse the modes of entry available to a company in the context of established international operations.
Analyse the modes of entry available to a company in the context of established international operations.
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When a company with established international operations wants to expand into new markets it can choose from various modes of entry to enter those markets Each mode of entry comes with its own set of ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
