Analyse the statement below and answer the following question.

Rather than viewing goods and service separately, integrated product$-$service offerings are

a means of differentiation and provide a robust market defence to competition from

lower cost economies, particularly in the manufacturing sectors where there is a high

installed product base $($Wise and Baumgartner, $1999).$ Consequently, the search for how

best to incorporate services to sustain the competitiveness of manufacturers has gained

attention over the past two decades.

Required:

The phenomenon described above is termed as $"-$ of manufacturing" in the

operations management and supply chain management literature.

A$.$ digitalisation

B$.$ customisation

C$.$ modernisation

D$.$ servitizationwhich of the following statements represents a departure from hayes