Analysis (10 12 sent ) about the key takeaways below The Market Key Takeaways Inflation deflates consumer's purchase power Mintel's Global Consumer September 2021 research finds 76 of US consumers are trying to act in a way that is not harmful to the environment, and 54 are prepared to boycott companies who behave unethically (Hansen, 2022, p 19) Find more on sustainability on Page 19 Companies Brands Key Takeaways Brand partnerships can enhance shoppers' journey Finally, partnering with up and coming local or DTC brands will provide consumers with the options they are looking for, as 23 of consumers are motivated to visit department stores to access limited edition exclusive items, and 21 would be motivated to visit if they could shop products from local small businesses (Hansen, 2022, p 26) More on partnerships on page 26 The Consumer Key Takeaways Consumers seek department stores for their wide variety of items In fact, nearly half of the males (49 ) and parents (48 ) cite having a wide selection of items as a motivation for shopping department stores (see Databook) Parents know they can rely on department stores to find all in one place the kinds of products for the various occasions in their lives (eg, back to school shopping, birthdays and weddings, etc) (Hansen, 2022, p 34) More on a wide variety on page 4 Also, refer to the colorful chart For the wide selection attribute, 36 of respondents stated that Target has a wide selection (highest score for any brand) The Consumer Key Takeaways Stores can be a place for fun and function Target, Amazon and DTC brands have each introduced new ways of shopping that younger consumers have come to enjoy and expect as they shop (Hansen, 2022, p 45) Refer to motivations bar chart Top 4 motivations to visit a department store are ability to make exchanges returns, online order pickup, in store customer service, in store events experiences (Page 42) The Consumer Key Takeaways A focus on personal services will attract consumers In order to better meet consumers' needs and expectations, department stores can focus on crafting a more personable experience for shoppers This is something that consumers feel even Target can improve upon, showing that there's an open space in the market for department stores to capitalize on (Hansen, 2022, p 47) Refer to the blue chart From the chart below, it's clear to see that Target is resonating with younger consumers, particularly Millennials, over a variety of attributes This means that department stores have opportunity to connect with up and coming Gen Z adults by showing them how their investment into technology, personalized services and an elevated shopping journey will meet and or exceed their expectations (Hansen, 2022, p 49)

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Analysis (10-12 sent.) about the key takeaways below: The Market Key Takeaways - Inflation deflates consumer's purchase power Mintel's Global Consumer - September 2021 research

Analysis (10-12 sent.) about the key takeaways below:

The Market Key Takeaways - Inflation deflates consumer's purchase power
1. "Mintel's Global Consumer - September 2021 research finds 76% of US consumers are trying to act in a way that is not harmful to the environment, and 54% are prepared to boycott companies who behave unethically." (Hansen, 2022, p. 19)
2. Find more on sustainability on Page 19!
Companies/Brands Key Takeaways - Brand partnerships can enhance shoppers' journey
1. "Finally, partnering with up-and-coming local or DTC brands will provide consumers with the options they are looking for, as 23% of consumers are motivated to visit department stores to access limited edition/exclusive items, and 21% would be motivated to visit if they could shop products from local/small businesses." (Hansen, 2022, p. 26)
2. More on partnerships on page 26!
The Consumer Key Takeaways - Consumers seek department stores for their wide variety of items
1. "In fact, nearly half of the males (49%) and parents (48%) cite having a wide selection of items as a motivation for shopping department stores (see Databook). Parents know they can rely on department stores to find all in one place the kinds of products for the various occasions in their lives (eg, back-to-school shopping, birthdays and weddings, etc)." (Hansen, 2022, p. 34)
2. More on a wide variety on page 4!
3. Also, refer to the colorful chart: For the "wide selection" attribute, 36% of respondents stated that Target has a wide selection (highest score for any brand)
The Consumer Key Takeaways - Stores can be a place for fun and function
1. "Target, Amazon and DTC brands have each introduced new ways of shopping that younger consumers have come to enjoy and expect as they shop" (Hansen, 2022, p. 45)
2. Refer to motivations bar chart: Top 4 motivations to visit a department store are: ability to make exchanges/returns, online order pickup, in-store customer service, in-store events/experiences (Page 42)
The Consumer Key Takeaways - A focus on personal services will attract consumers
1. "In order to better meet consumers' needs and expectations, department stores can focus on crafting a more personable experience for shoppers. This is something that consumers feel even Target can improve upon, showing that there's an open space in the market for department stores to capitalize on." (Hansen, 2022, p. 47)
2. Refer to the blue chart: From the chart below, it's clear to see that Target is resonating with younger consumers, particularly Millennials, over a variety of attributes... This means that department stores have opportunity to connect with up-and-coming Gen Z adults by showing them how their investment into technology, personalized services and an elevated shopping journey will meet and/or exceed their expectations. (Hansen, 2022, p. 49)