Analysis of an existing sport brand by conducting elements of a brand audit.

 

The brand audit is comprised of the following components: 

 

1. The Brand Elements/Inventory - Analyze how the various branding elements (e.g., brand name, logos, symbols, slogans, packaging, positioning, values, brand mantra etc.) are contributing to this current brand status. 

 

2. The Brand Evaluation - Make recommendations as to how you would build and manage this brand in the future. What would you continue? What would you change? How can brand equity be built and/or how can it be effectively leveraged into new product categories?