Analysis of business performance against performance indicators The sales revenue target of 20% increase from prior year has been achieved because the company has a 25% rise in its sales revenue from the previous year. There has been a 30% increase in Gross Profit margin from previous period and hence this target has also been met in the current period Unfortunately, the target of 50% reduction in debtor days for the current period has not been met There has been an increase in commercial customer base by 15 which was more than than the projected number