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Analysis of Current Business, problems encountered, gap analysis, and competitive environment for Apple Inc. This needs comprehensive information, including facts and data. Analyze the current
Analysis of Current Business, problems encountered, gap analysis, and competitive environment for Apple Inc.
This needs comprehensive information, including facts and data.
- Analyze the current business environment (facts and data)
- Analyze the competitive environment (facts and data)
- Identification of current / future problems (facts and data)
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
3rd Edition
0131888595, 9780131888593
