1. Analysis of Pluse Investments limited Jamaica Competitive environment (current competition and new entrants)

This section must address the following:

• Using four characteristics explain the type of market structure that is associated with this company.
• With the aid of a graph, compare the profit maximizing output, price and profit with that of a perfectly competitive market structure.
• Describe three barriers to entry that is likely to prevent competitors from entering the industry.
• Use a demand and supply diagram to illustrate the impact on equilibrium price and quantity if the market becomes more competitive.

(5 slides maximum - 20 marks)