Analysis of the Chinese smartphone market (market risks) General environmental components that impact the local industry and the business strategies in the country market: both formal and informal institutional environments (e.g., economic, political, legal, technological, and cultural environments) Identification of apple's target market in China and customer needs Identification and analysis of current and potential competitors in the Chinese market Key analytical tools to choose from 1) Porter's Five Forces Model; 2) Stakeholder Analysis; 3) SWOT Analysis (primarily the OT portion); 4) Strategic Group Mapping; 5) Industry Key Success Factors