Question
Analysis of Variance (ANOVA) exercise with SPSS In response to customer requests, an electronics firm is developing a new DVD player. Using a prototype, the
Analysis of Variance (ANOVA) exercise with SPSS
In response to customer requests, an electronics firm is developing a new DVD player. Using a prototype, the marketing team has collected focus group data. The data is contained in the file dvdplayer.sav
Please carry out an ANOVA test to discover if consumers of various ages rated the design differently.
On the basis of the results, please provide answers to the following questions:
1.Are the two groups between the ages of 35 and 54 really different from each other? What is the evidence?
2.What about participants under 35 and over 54? Do they have different opinions about the project design?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
To conduct an ANOVA test in SPSS for the given scenario follow these steps 1 Open SPSS and load the ...
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Managerial Decision Modeling With Spreadsheets
Authors: Nagraj Balakrishnan, Barry Render, Jr. Ralph M. Stair
3rd Edition
136115837, 978-0136115830
