analysis. You have to discuss the following case: https://sk-sagepub- com. ezproxy.lib.gla.ac.uk/cases/omigo-on-a-mission-to-create-a-bidet-culture-in-the-united-states and answer the following questions as a group: 1. Using case materials, systematically analyse Omigo's external environment. In doing so, select and use appropriate tools of strategic marketing (e.g., PESTLE framework for market analysis; Porter's (1996) Five Forces framework, etc.) 2. Using case materials, systematically research Omigo's competition and clearly define Omigo's competitive advantage. In doing so, select and use appropriate tools of strategic marketing (e.g., types of competitors: Desire - Brand competitors spectrum) 3. Analyse Omigo's customers by using the S-T-P framework. Specifically, discuss their target segment(s) and recommend a positioning