ANALYSISMAXA electrical Ltd. True to its nature, is the leader among comparable companies in the industry. Since its formation, it has progressed quickly. The excellent performance of the company is due to its strategic plan of actions and determination to accomplish. In order to further increase the ROI and sustainability of the firm in the long run, the managing director hired a marketing management consultant and instructed to suggest ways and means ofachieving competitive advantage. The consultant made the following report.There are 3 ways which the company put increase on ROI.1. To increase the sales volume 2. To increase profit 3. To reduce the expensesQuestionAs a marketing manager analyse the strategies to be adopted under each alternative in view of internal and micro environmental factors and suggest suitable strategic implementation of your concern