analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information about the areas in which people live to identify consumers who share common consumption patterns. It should be obvious that where we live activates certain identities instead of others.

For example, By leveraging this type of data collection technique, Starbucks can make data$-$driven decisions about where to open new stores, how to customize its offerings to local preferences, and how to effectively market its products to consumers in different geographic regions.

Group of answer choices

Urban identification

Optimization

Diversification

Segmentation

Geodemography