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Analytics is the core skill in digital marketing. All strategy hinges in good information and data analysis. A) We discussed the importance of focusing our

Analytics is the core skill in digital marketing. All strategy hinges in good information and data analysis. A) We discussed the importance of focusing our analytics framework on the so-called customer journey What are the basic elements behind a good customer journey insight metric selection. B) What would the top three metrics to monitor? Please provide references and give citations.

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