Question
Analyze a company's international market , for example Bank of America. 2. The country can be from Asia, South America, Europe, the Middle East or
Analyze a company's international market , for example Bank of America.
2. The country can be from Asia, South America, Europe, the Middle East or anywhere else on the global.
Pitch two elements from each quadrant of actors and forces about your internship company.
Table8.1:Factorsinthemarketingenvironment
Microenvironment
Actors Companygroups
- Stakeholders(managers,employees,boardmembers,stockholders,suppliers)
- Competitors
- Thepublic
- Customers
Forces Strategicmovesby...
- Competitors
- Channelpartners
- Changesinconsumerbehavior
Macroenvironment
Actors Leadersin...
- Culture/society
- Politics
- Economics
- Technologydevelopment
- Finance
- Law
Forces Trendsin...
- Globalization
- Technology
- Media
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
