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Analyze a corporation's brand and online identity via its annual report. Please begin by reviewing a corporate annual report of your choice. These reports are

Analyze a corporation's brand and online identity via its annual report.

Please begin by reviewing a corporate annual report of your choice. These reports are available on the companies' websites. After your research, a page case study that answers the following questions.

Questions:

  1. How would you describe the company's brand?
  2. Based on the company's brand, who is the target audience for the annual report?
  3. How is the company reaching its target audience effectively? How could the company reach that audience more effectively?

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