Analyze a marketing situation and develop appropriate advertising recommendations and sales promotion strategies.Only Coffee Cups Co. was established in 1972 by Raul Cardenas, a Brazilian coffee expert. The company opened its first store in Brampton, Ontario, in 1973. Now the company operates more than 30 stores across the GTA. The stores sell Brazilian coffee and freshly made coffee to their clients. Raul, the founder and CEO, values quality and sustainability. Raul's strategy is organic growth through opening new stores in different locations across Canada. Recently Only Coffee Cups Co. developed a new product, "Other Dimension," a strong coffee similar to espresso. "Other Dimension" contains a lot of caffeine, and it is designed to wake you up in the morning. Only Coffee Cups Co. plans to launch the product at the end of this year across all their stores. The company believes the product will generate a lot of revenue since it is unique, which means the company gets a head start. Raul wants to know if big chains like Tim Hortons or Starbucks have similar products. He wants to use this data to help him develop the marketing strategy for "Other Dimension." "Other Dimension" Product has the following characteristics: The price of 120ml cup is $9.00 Caffeine content is 200% higher than a typical espresso. It is sourced from sustainable farms in Brazil. It is organic Its manufacturing has a low environmental impact. The product is certified organic. The company donates $0.50 from each cup to Brazilian charities. These charities work on preserving the rainforest. The company contacted you to help develop the marketing strategy for this new product. You are required to analyze the marketing situation and develop a sales promotion strategy, along with appropriate advertising. Your strategy should include the following A unique selling proposition. A promotion strategy that combines at least two push strategies and two pull strategies.Evaluation: Identifying the unique selling proposition (1%). Designing a promotion strategy (1%). Using at least two push strategies as a part of the promotion strategy (1%). Using at least two pull strategies as a part of the promotion strategy (1%). A creative advertising strategy should be one of the pull strategies (1%).