Analyze a recent purchase you made of a durable good Which is Makita LXT 18V LXT Li-Ion 1/2 in. Drill Driver XFD10Z-R.

rite a 1,050- to 1,400-word paper in which you review the steps you took in making this purchasing decision.

Base your review on the following six steps in the consumer decision process:

1. Problem recognition
2. Information search
3. Alternative evaluation
4. Purchase
5. Use
6. Evaluation

Answer the following questions in your paper:

• How many of these stages did you go through?
• Which stage(s) in the purchasing process was/were most important to you?
• If you skipped certain stages, what marketing or previous experience influenced you to skip this stage?
• What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?

Format your paper consistent with APA guidelines.