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Analyze and compare Hilton Hotels and Marriott International The annual reports of Hilton Worldwide Holdings Inc. (HLT) and Marriott International Inc. (MAR) for 2019
Analyze and compare Hilton Hotels and Marriott International The annual reports of Hilton Worldwide Holdings Inc. (HLT) and Marriott International Inc. (MAR) for 2019 and 2020 show the following occupancy data showing the effect of occupancy at the start of the COVID-19 pandemic: Hilton Hotels Marriott International 2020 2019 40.3% 75.7% 31.4% 73.7% % to %, or a 16 a. Is the change in the occupancy rate favorable or unfavorable for Hilton Hotels? Round your answers to one decimal place. The occupancy trend is ( for Hilton Hotels. Occupancy for Hilton point over the year. from b. Is the change in the occupancy rate favorable or unfavorable for Marriott International? Round your answers to one decimal place. The occupancy trend is for Marriott International. Occupancy for Marriott from over the year. % point c. Which company has the stronger occupancy? d. What additional information would supplement occupancy in evaluating the performance of these two hotels? The average daily price for which room nights are sold The brand image The prices of the additional facilities provided by the hotel The proximity to the airport % to %, or a
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