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Analyze Atlantis Cruise Lines Adants Cruise Lines offers luxury, one-week cruise packages in the Greek Aegean Sea. The ship has a capacity for 1,200 people.

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Analyze Atlantis Cruise Lines Adants Cruise Lines offers luxury, one-week cruise packages in the Greek Aegean Sea. The ship has a capacity for 1,200 people. Attantis averages 1,000 passengers per cruise, The price per passenger is $6,000. Costs associated with a cruise are as follows: Variable costs per cruise: Atlantis proposes an early booking program to help increase the number of passengers per cruise. Under the proposed early booking program, the first 300 passengers to book a cruise will recelve a $1,500 discount off the normal price for the cruise. Atiantis expects this program to increase the number of passengers from 1,000 to 1,180 per cruise. The proposed booking program will be launched with $15,000 of advertising per cruise. a. Determine the operating income for a cruise. b. Determine the variable cost per passenger for each variable cost item. c. Determine the contribution margin per passenger, per passenger d1. Prepare a differential analysis showing the differential profit per cruise between the existing plan (A)ternative 1 ) and the proposed early booking program (Atternattve 2), It an amount is zero, enter " 0 ". Differential Analysis Existing Plan (Alt, 1) or Early Booking Program (Alt, 2) restbeck TGeak My Work Partially comod d2. Is the new booking program fnandally acceptable

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