1. Analyze Big Spaceship using the Culture Cycle / Mutual Constitution analysis. As you conduct your analysis, briefly define each component of the model, and offer an example for each component from Big Spaceship.

Big Spaceship is very concerned with protecting its culture. Why might this be - why is culture so important? Offer one example to demonstrate the importance of culture.

Next, analyze Amazon's culture using a Level's / Iceberg Model of Culture. As you conduct your analysis, briefly define each component of the model, and offer an example for each component from Amazon.

Finally, you learn that Amazon wants to change its culture to reduce potential bias and exclusion. Based on the case, what bias / exclusion may be lurking in its current culture? What would you recommend Amazon do to achieve change? Explain and justify why you recommend this (e.g., what theory supports your approach).