• Analyze Eataly's business strategy and address the following:
  • Describe Eataly's business strategy, including at least three of its major components. (1-2 slides)
  • Analyze the effectiveness of Eataly's business strategy, including its biggest strength. (2 slides)
  • Propose at least two improvements to Eataly's business strategy that you would recommend to its leadership team. In your recommendations, include specific functional and strategic areassuch as operations, finance, marketing, human resources, partnerships, et ceterathat would play a critical role in these strategic changes. (2-3 slides)
    • If your recommendations reflect actions taken since the case was written, cite any sources used (whether incidental or intentional).
• Refer to the Eataly Manifesto (Exhibit 7) and address the following:
  • Illustrate how Eataly carries out at least three of the items from its manifesto by putting them into practice. (3 slides)
  • Using the Manifesto and the case study as references, identify the following items as a suggestion for Eataly's leadership: vision statement, mission statement, values statement, and goals/objectives. (2-3 slides)
• Analyze Eataly's competitive advantage(s) and address the following:
  • Appraise Eataly's strongest competitive advantage as well as its greatest vulnerability/limitation. (2 slides)
  • Analyze how Eataly's strategic planning contributed to the competitive advantage it has created. (1-2 slides)