Analyze financial statements and ratio analysis to determine the optimal strategies.

• Describe the subjective impacts that are unique to the firm and its industry through ratio analysis of the financial statements and qualitative research.
• Relate the analysis to the strategies.
• Identify the pros and cons regarding each strategy. Use behavioral models and theories to support your analysis and evaluation. Determine the best strategies, and describe how earnings and stock price can be increased by these choices. Comment on how the efficient market hypothesis may impact stock price with the recommendations.