Question
Analyze Heineken`s social media strategy and make recommendations to strengthen the brand's social media strategy. Are they measuring the success of their social media strategy?
Analyze Heineken`s social media strategy and make recommendations to
strengthen the brand's social media strategy. Are they measuring the success
of their social media strategy? How might the brand improve on their use of
social media?
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Managing in a Global Economy Demystifying International Macroeconomics
Authors: John E. Marthinsen
2nd edition
128505542X, 978-1305176157, 1305176154, 978-1285055428
