Analyze how consumers and businesses benefit from relationship marketing. Using this paragraph: Changing the business environment Bike Buddies is operating in poses a new challenge in how to promote the product. As other businesses are having direct interaction with end consumers more than Bike Buddies, Bike Buddies needs to find ways to encourage these businesses to promote and promote effectively. An example of what this could look like is putting together Bike Buddy branded promotional materials that can be shared with contracted businesses selling Bike Buddy products. This can include access to local market research and suggestions for how to best promote the retail's location. Part of the contract can also specify details of expectations Bike Buddies has for these businesses. Cite example.