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Analyze how social media has influenced the evolution of marketing practice. In preparing your response, be sure to address the following questions: Which market segments
Analyze how social media has influenced the evolution of marketing practice. In preparing your response, be sure to address the following questions:
- Which market segments are most likely to be effectively targeted with social media?
- Are there market segments that are not likely to be effectively targeted with social media?
References
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- Reto, F., Rauschnabel, P. A., & Hinsch, C. (2017).Elements of strategic social media marketing: A holistic framework.Journal of Business Research,70,118-126.
- Richardson, P. S., Choong, P., & Parker, M. (2016).Social media marketing strategy: Theory and research propositions.Journal of Marketing Development and Competitiveness,10(2), 24-34.
- Sashittal, H. C., Hodis, M., & Sriramachandramurthy, R. (2014).Is your brand a living entity?MIT Sloan Management Review,55(3), 95-96.
- Schulze, C., Schler, L., & Skiera, B. (2015).Customizing social media marketing.MIT Sloan Management Review,56(2), 8-10.
- Urban, G. L., Gosline, R., & Lee, J. (2017).The power of consumer stories in digital marketing.MIT Sloan Management Review,58(4), 10-13.
- Vinerean, S. (2017).Importance of strategic social media marketing.Expert Journal of Marketing,5(1), 28-35.Retrieved from http://marketing.expertjournals.com/23446773-504/
- Whiting, A., & Deshpande, A. (2016).Towards greater understanding of social media marketing: A Review.Journal of Applied Business and Economics,18(4), 82-91.
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